CAT / 02north_east
VIRAL
Digital contentWe widen consumer touchpoints across Instagram, blogs and YouTube, creating an organic viral flow.
INSTAGRAMBLOGYOUTUBE
FASHION PR AGENCY
FASHION PR, WE MAKE BRANDS VISIBLE
From celebrity seeding to PPL, influencers, viral and global expansion — we build awareness and new opportunities for fashion brands.
CLAMOA is a fashion PR agency based in Apgujeong, Seoul, designing celebrity seeding, stylist relations, PPL, influencer campaigns, viral content and global retail expansion as one connected programme.
APGUJEONG RODEO · SEOUL
A FASHION PR SHOWROOM CELEBRITIES AND STYLISTS COME TO
STAR PORTFOLIO
01 / BRAND VISIBILITYPR STRATEGY
PR STRATEGY
RIGHT EXPOSURE
We connect the celebrities, content and channels that fit your brand, and design the most natural, effective exposure strategy.
INFLUENCE INFLUENCE INFLUENCE
WE MAKE BRANDS SEEN, REMEMBERED, AND DESIRED.
METHOD
We match celebrities and channels to your brand image, and plan the secondary use of every placement.
VISION
What matters is not being seen often, but being seen as your brand.
RESULT
We make sure your brand mood reaches people naturally and stays in memory longer.
CORE CAPABILITIES
INTEGRATED PR SOLUTIONS FOR FASHION BRANDS
01
SHOWROOM CELEBRITY PR
We display your products in our showroom and connect them to celebrity wear through our stylist network of actors and idols.LEARN MORE →
02INFLUENCER PR
We curate influencers that fit your brand mood and run seeding and content campaigns end to end.LEARN MORE →
03SNS / YOUTUBE PPL
We place products naturally inside influencer and celebrity social and YouTube content to spark conversation.LEARN MORE →
04OFFLINE EVENT
We plan and run pop-ups, press days and launch parties, including celebrity and press invitations plus on-site coverage.LEARN MORE →
05BRAND AMBASSADOR
We build brand equity through fixed-term partnerships with celebrities and artists, from campaign shoots to ambassador activity.LEARN MORE →
06GLOBAL EXPANSION
From retail entry in Japan, Taiwan and China to Xiaohongshu buzz and KOL live commerce.LEARN MORE →
THE CLAMOA DIFFERENCEBEYOND
BEYOND
TRADITIONAL
PR
CLAMOA consults on PR direction based on your brand mood and goals, and runs targeted celebrity seeding instead of random exposure. We manage operations through the RINK platform and build PPL, ambassador, offline and global expansion opportunities with you.
MORE ABOUT CLAMOAarrow_forward- 01PR direction designed for your brand stage
- 02Targeted seeding, never random
- 03Operations data managed on RINK
- 04Campaigns connected through agency networks
- 05Offline activation via pop-ups and markets
- 06Global expansion support at home and abroad
PROCESS
FROM FIRST INQUIRY TO SECONDARY AMPLIFICATION
We design the exposure channels that best fit your goals and budget, and manage every step from seeding to content amplification.
01
Inquiry received
Tell us your brand situation and campaign goals and our team will contact you quickly.
02
Brand and product review
We review your category, celebrity target, buyer age group, SKU line-up and seasonal strategy together.
03
PR plan proposal
We propose a PR plan across seeding, PPL, influencers and short-term likeness agreements, matched to your budget and goals.
04
Contract and showroom placement
Once the contract is signed, a dedicated team is assigned and showroom placement and seeding operations begin.
05
Stylist pitching and celebrity seeding
We share lookbooks with celebrity and stylist teams that match your target and mood, and pitch products directly during showroom visits.
06
Weekly reporting and wear clipping
We clip exposure content, publish it on our own channels and report celebrity pick-ups and wear weekly.
07
Secondary content amplification
We amplify newsworthy material through blogs, magazines and influencer seeding. (OPTION)
PORTFOLIO — CAPABILITIESSCOPE OF
SCOPE OF
PR EXECUTION
CAT / 01north_east
STAR
Drama, variety, stage, YouTube, airport fashionWe run seeding with K-POP idols, actors and celebrities to secure brand content through celebrity exposure while lifting awareness at the same time.
VIEW ARCHIVEarrow_forward
CAT / 03north_east
MAGAZINE
Editorial pitchingBuilt on paid editorials, we cover magazine placement, celebrity social posts, airport fashion and press coverage in one flow.
VIEW ISSUEarrow_forward
CAT / 04north_east
INFLUENCER
Creator matchingWe match fashion, beauty and lifestyle creators aligned with your brand tone and run the campaign.
VIEW FEEDarrow_forward
CAT / 05north_east
EVENT
RSVP, press and celebrity castingThrough RSVP pop-ups, press events and flea markets, we expand real touchpoints with your customers.
VIEW SKETCHarrow_forward
CAT / 06north_east
BRAND AMBASSADOR CASTING
Ambassador castingWe strategically cast ambassadors who become long-term brand assets and manage contracts and operations.
VIEW CASTINGarrow_forwardCROSS-BORDER B2BGLOBAL
GLOBAL
EXPANSION
CLAMOA uses domestic and overseas distribution networks and global marketing channels to create opportunities for brands to grow in new markets.
01
JAPAN
JapanWe strategically connect brands to Japanese select shops and the wider Japanese market.
02
TAIWAN
TaiwanWe support entry into leading Taiwanese select shops and KOL live commerce sales.
03
CHINA
ChinaUsing celebrity wear assets, we drive Xiaohongshu buzz, expand Greater China distribution and connect KOL live commerce sales.
We combine showroom seeding, celebrity placement and stylist data to find the best buyer matches.
START EXPORT MATCHINGarrow_forwardPARTNERS — TRUSTED BY
OUR CLIENTS
EMPORIO ARMANI
MICHAEL KORS
LOSESLEEPOVER
BOB
OWNSER
This is Fine
DIESEL
fusalp
Kleesier
DYSFUNCT®
NICK NICOLE
SALT&CHOCOLATE
ANIA HAIE
ARICONNECTION
PRIMATE
TICKET TO THE MOON
Zeroplanet
CLROTTE
JBLIN
EMPORIO ARMANI
MICHAEL KORS
LOSESLEEPOVER
BOB
OWNSER
This is Fine
DIESEL
fusalp
Kleesier
DYSFUNCT®
NICK NICOLE
SALT&CHOCOLATE
ANIA HAIE
ARICONNECTION
PRIMATE
TICKET TO THE MOON
Zeroplanet
CLROTTE
JBLIN
PELOTE
Cadeau
ALIENAR
FUNFLEX
JYDIM
ADEVA
BLACKUSH
KOMMUNTHEWEAR
Whisfairy
MSGRN
the J.Soo
CNN APPAREL
DOROCY
SELIVER®
MERRYON
SHOEHI
BBIBBONG UNNI
Rosé Frantz
DeLine
WAR DOG NYC
MON PLISSÉ
FRANK CUSTOM
NOIR DESIR
ALKI ALKA
PELOTE
Cadeau
ALIENAR
FUNFLEX
JYDIM
ADEVA
BLACKUSH
KOMMUNTHEWEAR
Whisfairy
MSGRN
the J.Soo
CNN APPAREL
DOROCY
SELIVER®
MERRYON
SHOEHI
BBIBBONG UNNI
Rosé Frantz
DeLine
WAR DOG NYC
MON PLISSÉ
FRANK CUSTOM
NOIR DESIR
ALKI ALKA
FAQ — FREQUENTLY ASKED
FASHION PR & CELEBRITY SEEDING FAQ
Q.01How does celebrity seeding work for a fashion brand?
add
Seeding runs in this order: consultation and brand review, PR plan proposal, contract and showroom placement, stylist pitching, celebrity wear, and clipping of the resulting coverage. CLAMOA matches celebrities and channels to your brand mood and manages content clipping and secondary amplification after each placement.
Q.02Can a new brand run celebrity seeding?
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Yes. Results depend on product quality, brand mood and target fit. CLAMOA designs the PR direction for your current stage first, then drives awareness through targeted seeding rather than random exposure.
Q.03Is celebrity wear guaranteed after seeding?
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There are guaranteed and non-guaranteed formats. Non-guaranteed aims at organic wear through stylist pitching, while guaranteed formats secure exposure through short-term likeness agreements. We choose the right structure together during consultation, based on your goals and budget.
Q.04How is the cost of celebrity seeding calculated?
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Cost depends on your goals, service scope, campaign duration and content usage rights. Including secondary usage, such as a short-term likeness agreement, changes the structure. We share an exact quote after reviewing your brand situation and campaign goals.
Q.05How do I request a consultation?
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Leave your brand name, product category, services of interest, campaign goals, budget range and timing in the inquiry form and our team will get back to you quickly. The more specific the details, the more precisely we can propose the right PR direction and channels.
CONTACTLET'S BUILD
LET'S BUILD
YOUR BRAND
PRESENCE.
Tell us about your brand and we will propose a PR direction matched to your product category and campaign goals — star marketing, PPL, influencers, press or full integrated PR. We design the right channels and budget mix with you.