BRAND AMBASSADOR
A brand ambassador campaign partners with a celebrity or artist for a set term, running lookbook and campaign shoots, brand event appearances, and artist SNS posts to steadily build brand image and awareness.
01 — FIT
Who this is for
- Brands wanting a celebrity or artist with strong brand fit as their face
- Brands aiming to pair global expansion with K-celebrity equity
- Brands wanting to strengthen awareness and image through sustained celebrity exposure over time
02 — PROCESS
How CLAMOA runs it
From matching brand and artist to contracting, campaign shoots, and activity management, we run the full process.
- STEP 01
Candidate matching
We propose an ambassador shortlist matched to the brand's mood and target market.
- STEP 02
Contract & terms negotiation
We negotiate and finalize contract term, fee, scope of activity, and exclusivity terms.
- STEP 03
Campaign production
We assemble the shoot crew and coordinate scheduling, running lookbook and campaign shoots on a quarterly or seasonal basis.
- STEP 04
Ambassador activity management
Within the contracted scope, we coordinate and manage SNS posts, event appearances, and other ambassador activity.
03 — OUTPUT
What you get
- Lookbook and campaign shoot deliverables
- Campaign video content
- Artist SNS post content
- Deliverables from contracted ambassador activities, including event appearances
04 — FAQ
Frequently asked questions
- Q. How is this different from seeding?
- A. Seeding is one-off exposure, while an ambassador role is an exclusive, long-term partnership for the length of the contract.
- Q. How long is a typical contract term?
- A. 6 months to a year is common, aligned to the season and market-entry timeline.
- Q. Can it be used globally?
- A. Yes — when rights are negotiated, we can build in usage terms for Japan, Taiwan, China, and other markets.