SHOWROOM CELEBRITY PR
Showroom PR displays a brand's product in a showroom and connects it, through a stylist network, to wear and exposure by actors, idols, and other celebrities. CLAMOA runs the full process end to end — from showroom display tailored to a brand's mood and target, to stylist-led seeding and returns, celebrity wear monitoring, and clipping data management.
Who this is for
- Brands needing fast awareness right after launch
- Brands looking to boost image and buzz through celebrity wear
- Brands that need celebrity content for viral use on SNS and online channels
- Brands preparing for global expansion that need K-celebrity references
How CLAMOA runs it
Brief through reporting, results are tracked at every step.
- STEP 01
Celebrity guideline setup
We analyze the brand's mood, target, and positioning to set guidelines for celebrities with strong brand fit.
- STEP 02
Product registration & showroom display
Each product's RFID data is registered for integrated management via our in-house SaaS, RINK, then displayed in the showroom.
- STEP 03
Stylist pitching
We pitch on- and offline to stylists matching the brand's target, driving active pickups and celebrity wear.
- STEP 04
Clipping & reporting
We capture styling, track media exposure, and deliver organized data and reports through RINK.
What you get
- Archive of celebrity wear and exposure clippings
- Wear history data by celebrity and by product
- Stylist pickup and product preference data
- Pickup and wear-rate data by product
- Weekly seeding and celebrity exposure performance reports
Frequently asked questions
- Q. Which brands does celebrity seeding work best for?
- A. It's especially effective for brands needing awareness right after launch, brands wanting to boost buzz through celebrity wear, and brands preparing for global expansion that need K-celebrity references.
- Q. How is the seeding fee structured?
- A. It runs on a monthly agency fee tied to showroom placement; there is no extra charge per celebrity wear instance.
- Q. Is celebrity wear guaranteed?
- A. Because showroom seeding depends on stylist pickups and actual wear, we cannot guarantee that any specific celebrity will wear the product.
- Q. Can exposure material be reused afterward?
- A. Since a celebrity's likeness and name rights require separate agreement with their agency, you must notify your account manager in advance if you want to reuse seeding exposure material for advertising or other secondary use.
- Q. What's the minimum contract term?
- A. The minimum term for celebrity showroom PR is 6 months. Building stylist awareness of the brand and product, and converting ongoing pitching into actual wear, takes sustained operation over time.