INFLUENCER PR
Influencer PR curates fashion influencers matched to a brand's mood and target, running seeding, content, and campaigns together to build awareness and drive conversion at the same time.
01 — FIT
Who this is for
- D2C brands growing primarily through digital channels
- Brands wanting to build a styling reference library quickly
- Brands that need content volume around a new-arrival launch
- Brands with a clearly defined target persona
02 — PROCESS
How CLAMOA runs it
Brief through reporting, results are tracked at every step.
- STEP 01
Influencer curation
We propose an influencer pool matched to the brand's mood and target.
- STEP 02
Seeding & content brief
We deliver product seeding, key messaging, and shoot guidelines.
- STEP 03
Publishing, content check & revision requests
After content is published, we check for guideline gaps and request fixes where needed.
- STEP 04
Results report
We compile all executed content and key exposure results into a consolidated report.
03 — OUTPUT
What you get
- Influencer shortlist matched to the brand's target
- Archive of published content
- Content guidelines
- Consolidated results report
04 — FAQ
Frequently asked questions
- Q. Micro or mega influencers — which is better?
- A. It depends on the campaign goal. Mega influencers tend to drive awareness, while micro and niche influencers can be more effective for conversion.
- Q. What's the scope of content usage rights?
- A. Standard SNS posting plus reposting rights on brand channels are typically negotiated; advertising use is arranged as a separate option.
- Q. What's the minimum campaign size?
- A. We recommend starting with a pool of 5–10 influencers for a single-season campaign.