GLOBAL EXPANSION
Global expansion is a business support service that connects Korean fashion brands with local distribution and marketing across Asian markets such as Japan, Taiwan, and China. CLAMOA supports everything from placement in overseas select shops and boutiques to Xiaohongshu marketing and wanghong livestream commerce matching, tailored to each brand and market.
Who this is for
- Brands preparing to enter Asian markets such as Japan, Taiwan, or China
- Brands seeking placement in new overseas select shops or boutiques
- Brands looking to expand overseas sales channels and build a stable distribution base
- Brands wanting to raise awareness through local marketing channels like Xiaohongshu and wanghong
How CLAMOA runs it
We set the right overseas distribution and marketing direction for the brand and target market, then run execution against each channel's terms.
- STEP 01
Set market direction & channels
Matched to the target country and the brand's profile, we set the right approach — boutique placement, overseas distribution, Xiaohongshu marketing, or wanghong livestream commerce.
- STEP 02
Wholesale materials & placement
For boutique and overseas channel placement, we receive a line sheet with wholesale pricing, and after buyer review, proceed with placement via purchase order (PO).
- STEP 03
Local partner & marketing matching
We match with local buyers, distributors, and wanghong; wanghong livestream commerce moves forward with detailed terms only once a suitable partner match is confirmed.
- STEP 04
Agree channel operating model
For local marketing like Xiaohongshu, we set the operating model — monthly retainer or per-project — based on brand goals and budget, then execute.
Expected impact
- Entry into overseas distribution channels and expanded sales touchpoints
- Diversified sales channels through placement in local select shops and boutiques
- Brand awareness built through local channels like Xiaohongshu and wanghong
- Country-specific distribution and marketing partners securing a base for overseas expansion
- Ongoing growth in overseas distribution and sales opportunities
REGIONS WE COVER
- JP
JAPAN
Select-shop placement in Tokyo and Osaka, Japanese magazine and influencer PR, pop-up operations.
- TW
TAIWAN
Distribution through Taipei concept stores, local KOL collaborations, Hallyu-linked campaigns.
- CN
CHINA
Xiaohongshu content, wanghong live commerce, Tmall and Tmall Global seller matching.
Frequently asked questions
- Q. How does overseas distribution work?
- A. We pitch local buyers and distribution channels using the brand's wholesale line sheet, then, once terms are agreed with an interested channel, proceed with placement and ordering based on purchase orders (PO).
- Q. How do Xiaohongshu marketing and wanghong livestream commerce work?
- A. Xiaohongshu marketing turns celebrity-wear material into ongoing content archives, or sources local content through seeding to Chinese influencers. Wanghong livestream commerce moves forward once a suitable wanghong match is confirmed — a line sheet is shared, wholesale pricing and terms are agreed, and product ships against the resulting orders.
- Q. How does boutique placement work?
- A. A local buyer reviews the brand's line sheet and places orders for the products they want, typically run as an outright wholesale-priced purchase.
- Q. Do you also handle overseas master distribution?
- A. We typically start with a small test order to gauge local response, and once sales performance and market potential are confirmed, we can move forward to negotiate a master distribution agreement.