STYLIST RELATIONS
Stylist relations create an environment where stylists working across broadcast, editorial, and artist styling can review and pick up brand product at any time, steadily increasing exposure opportunities. CLAMOA operates this out of our Apgujeong showroom.
01 — FIT
Who this is for
- Contemporary brands that need consistent celebrity styling exposure
- Brands that need seasonal lookbook and new-arrival distribution
- Brands looking to increase frequency across broadcast, editorial, and music videos
- New or overseas brands that lack existing stylist connections
02 — PROCESS
How CLAMOA runs it
Brief through reporting, results are tracked at every step.
- STEP 01
Showroom placement & inventory
Seasonal product is curated and displayed at our Apgujeong showroom and run as pickup-ready inventory.
- STEP 02
Stylist previews
We share new-arrival previews and lookbooks with key stylists and assistants.
- STEP 03
Pickup & return management
We manage the full lifecycle — pickup scheduling, look pairing, and return, cleaning, and restoration.
- STEP 04
Exposure tracking
Pickup history and actual wear by stylist are logged and tracked in RINK.
03 — OUTPUT
What you get
- Seasonal showroom placement operations
- Stylist previews and lookbook distribution
- Pickup and return logistics
- Pickup and exposure reports by stylist
- Inventory and damage management reports
04 — FAQ
Frequently asked questions
- Q. How is stylist relations different from celebrity seeding?
- A. Celebrity seeding is a campaign targeting specific celebrities or exposure moments, while stylist relations builds the standing infrastructure that keeps stylists picking up product on an ongoing basis.
- Q. What's the unit for showroom placement?
- A. It's typically run seasonally (quarterly), with inventory refreshed on the pace of new arrivals.
- Q. How is damage to picked-up items handled?
- A. We apply condition checks and insurance guidance at pickup and return, following pre-agreed settlement terms if damage occurs.
- Q. Which stylists are we connected with?
- A. Our network includes active stylists and assistant pools working across broadcast, editorial, music videos, and artist styling.