EDITORIAL & VIRAL
Editorial & viral PR plans, produces, and distributes magazine editorials, digital editorials, and viral SNS content, building both a brand's aesthetic assets and its buzz at the same time.
01 — FIT
Who this is for
- Brands that need to reinforce their mood and world view
- Brands looking for a fresh take on a new collection's editorial
- Brands wanting to generate buzz on search and SNS
02 — PROCESS
How CLAMOA runs it
Brief through reporting, results are tracked at every step.
- STEP 01
Theme & outlet planning
We set the concept and outlet list to match the season's mood and each outlet's tone.
- STEP 02
Production
We assemble the shoot team, styling, and location, and produce the editorial and content.
- STEP 03
Publishing & viral distribution
Content rolls out in stages across magazines, digital outlets, and SNS.
- STEP 04
Reporting
We compile publishing outlets, exposure, and secondary citations.
03 — OUTPUT
What you get
- Editorial shoot and digital content
- Magazine and digital outlet placements
- Viral SNS content
- Exposure and distribution report
04 — FAQ
Frequently asked questions
- Q. What's the difference between an ad shoot and an editorial shoot?
- A. Ads center on the brand's own message, while editorials build the brand into an outlet's own seasonal theme.
- Q. What are the content usage rights?
- A. This depends on outlet policy; brand-channel use is typically allowed after a set period.
- Q. How is the viral piece designed?
- A. Alongside the editorial shots, we produce SNS-friendly cuts, reels, and short-form clips for a multi-stage rollout.